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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Appraisal of shopping atmospher of retail chains Globus and Tesco
 Lovas, Jan ; Chylíková, Hana (advisor) ; Žižková, Zuzana (referee)
In the first part is a general characteristic of a hypermarket. In the second part are described elements of shopping atmosphere. The third part summarizes activities of retail chains Tesco and Globus on the Czech market. In the last chapter are appraised the elements of the shopping atmosphere and their comparison.
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