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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Communication of social change: case study of the campaign Smoking in restaurants bothers people
 Slíž, Miroslav ; Hejlová, Denisa (advisor) ; Orban, Karol (referee)
The communication project "Changing the paradigm: Smoking in restaurants bothers people" is described in this bachelor thesis. Its goal was social change according to the theory of social marketing by Philip Kotler. The aim was to change the social, media and political discourse on smoking in restaurants and help to ban smoking in restaurants. Our activities disrupted the spiral of silence by Noelle-Neumann and create a communication framework: smoking in restaurants bothers people. This communication project was set into a broader context by analyzing the basic aspects of tobacco communication in history. The role of Edward L. Bernays and his legendary contribution in the form of torches of freedom was described. It is also focused on aspects of current anti-smoking campaigns on the example of Australia, which can be described as anti-smoking world power. Before the project itself is described, the situation in the Czech Republic in the field of anti-smoking campaigns was summarized. The project has not reached its imaginary victory in the form of the adoption of the smoking ban in restaurants, but it significantly changed the perception of the issue for Czech public and general media discourse. The project was awarded in the eighth year of the Czech award for public relations in two categories...
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Standards and their impact on restaurant facilities in Benešov
 KLIMOVIČOVÁ, Radka
The goal of this thesis is to analyse anti-smoking standard in restaurant facilities in czech as well in international dimension and to make comparison with reality in a chosen locality. Important part of this thesis is research made in city Benešov.
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