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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Risks in Marketing Communication Management
 Kanderová, Petra ; Klinková, Jana (referee) ; Novák, Petr (advisor)
The master´s thesis is focused on risk management in the area of marketing communication in Prvý piešťanský pivovar, s. r. o., which aim is to propose a change of the current communication mix based on the theoretical knowledge and analysis of the current state and risks.
Detailed record
Risks in Marketing Communication Management
 Kanderová, Petra ; Klinková, Jana (referee) ; Novák, Petr (advisor)
The master´s thesis is focused on risk management in the area of marketing communication in Prvý piešťanský pivovar, s. r. o., which aim is to propose a change of the current communication mix based on the theoretical knowledge and analysis of the current state and risks.
Detailed record

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