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Financial Strategy of Tech Start-up
Dunovský, Tomáš ; Tyll, Ladislav (advisor) ; Habrnal, Marek (referee)
This Bachelor's Thesis aims at launching a technology start-up project within a marketing agency named Via Caroli. Recently founded project offers CDN (content delivery network) services on a global market and aims to maximize profit and the number of customers. The Thesis is divided into two parts which are connected. The first part is theoretical and includes definitions that are essential for building a business plan, marketing strategies, technology and project's cash flow management. The second part is practical and focuses on a strategy of launching a new service on a global marketplace, competition analysis and utilizing internal resources to build a group of businesses offering various services in the field of online marketing, which could create a synergistic effect. The purpose of this Bachelor's Thesis is creating a strategy for the company's most critical period, which will lead to fulfilling objectives of Via Caroli.

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