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National Repository of Grey Literature

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Analysis of the competitiveness of the selected small company KOUTENSKÁ, Věra A bachelor´s dissertation is concentrated on the analysis of competitiveness of the company VOLF Office Supplies, Co.Ltd., which operates on the market with school and office supplies, and also on analysis of the customer´s satisfaction. Among the used methods, contributing to achievement of the goals belong Porter´s model, analysis of competition, analysis of companie´s sources, SWOT analysis, questionnaire inquiry and regulated conversation. Detailed record

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