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Business Plan of Development
Skřivánková, Eva ; Ing. Jiří Ficbauer, CSc. MBA (referee) ; Čižinská, Romana (advisor)
The bachelor´s thesis is about foundation of travel agency in South Moravia region. The travel agency is established in order to provide services and information to customers. The business plan consists of five parts, where at the beginning the goal of the work and methodology are described. Next part contains the basics description of newly-formed organization, including expression of its mission and vision. The third part is focused on external and internal environment. Fourth part consist of marketing mix and implementation plan. Fulfilment of the work is evaluated at the end. The work contains instructions, procedures and information required for creation of efficient prospectus.
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Evaluation of the internal environment in the firm and proposals to improvement of current situation
Šplíchal, Martin ; Jál, Lukáš (referee) ; Strnadová, Michala (advisor)
Bachelor thesis is focused on interface of company DOLP, s.r.o. Intern analysis is based on utilization of strategical tools and financial analysis which are outgoing from resources provided by the company (intern materials, financial statements). This thesis is divided into three parts. First part is focused on theoretical basis, of the chosen analytical tools, in the second part is made an analysis of the chosen company and in the last part are mentioned improvements fand suggestions for better running of the bussines based on the conducted analysis.
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Evaluation of the internal environment in the firm and proposals to improvement of current situation
Šplíchal, Martin ; Jál, Lukáš (referee) ; Strnadová, Michala (advisor)
Bachelor thesis is focused on interface of company DOLP, s.r.o. Intern analysis is based on utilization of strategical tools and financial analysis which are outgoing from resources provided by the company (intern materials, financial statements). This thesis is divided into three parts. First part is focused on theoretical basis, of the chosen analytical tools, in the second part is made an analysis of the chosen company and in the last part are mentioned improvements fand suggestions for better running of the bussines based on the conducted analysis.
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Business Plan of Development
Skřivánková, Eva ; Ing. Jiří Ficbauer, CSc. MBA (referee) ; Čižinská, Romana (advisor)
The bachelor´s thesis is about foundation of travel agency in South Moravia region. The travel agency is established in order to provide services and information to customers. The business plan consists of five parts, where at the beginning the goal of the work and methodology are described. Next part contains the basics description of newly-formed organization, including expression of its mission and vision. The third part is focused on external and internal environment. Fourth part consist of marketing mix and implementation plan. Fulfilment of the work is evaluated at the end. The work contains instructions, procedures and information required for creation of efficient prospectus.
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Strategic Analysis of an Enterprise
Lískovcová, Jaroslava ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
The thesis deals with the strategic analysis of external and internal environment of Retre, s. r. o., which operates on the czech market in the field of laundering. The main line of business is laundering, smoothing and collecting of textile and clothing for chemical cleaning. The theoretical part describes basic terms necessary for understanding of broader connections. Terms like strategic management, strategy, strategic thinking etc. are defined here. In a separate chapter there is a description of the process of marketing research , of gathering of the necessary information (marketing information system) and the description of the individual analyses of external and internal environment. In the practical part the company Retre, s. r. o -- laundry and drycleaner's is analysed using these individual analyses. Based on the gathered information, its current situation and its position on the market is assesed and suitable measures for improvement are proposed.
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