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Analysis of the Selected Firm
Křížová, Ludmila ; Mikulík,, Miloslav (referee) ; Hanušová, Helena (advisor)
This bachelor‘s thesis deals with the financial analysis of the selected company; specifically Kralicek’s Quick Test, SWOT and SLEPTE Analyses, and Porter’s Five-factor Model. Some recommendations, which could improve the current situation of the firm, have been offered on the basis of the analyses conclusions.
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Marketing Strategy for the Dach System Company
Urbášková, Jana ; RNDr. Ing. Miroslav Rössler, CSc., MBA (referee) ; Chlebovský, Vít (advisor)
The diploma thesis focuses on the creation of a marketing strategy proposal for the company Dach system s.r.o. The thesis is standardly split into the theoretical, practical and propositional part. The theoretical part contains an overview and research of selected resources and the practical part, being rooted in the aim of the paper itself, focuses on the analysis of external and internal environment of the company. Bearing in mind the current activities of the company, the propositional part introduces upon the basis of the results of the particular analyses detailed solution proposals, which will lead to a further development of the company and to an increase in its competitiveness.
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Analysis of the Selected Firm
Křížová, Ludmila ; Mikulík,, Miloslav (referee) ; Hanušová, Helena (advisor)
This bachelor‘s thesis deals with the financial analysis of the selected company; specifically Kralicek’s Quick Test, SWOT and SLEPTE Analyses, and Porter’s Five-factor Model. Some recommendations, which could improve the current situation of the firm, have been offered on the basis of the analyses conclusions.
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