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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of the marketing department at ASBIS CZ, spol. s r.o.
 POŠVECOVÁ, Lenka
The thesis is focused on activities of a marketing department of an IT distributor with a sight of an employee. The aim of the thesis is to analyze current situation, to compare the knowledge with studied professional literature and recommend an appropriate solution in case the marketing department doesn´t work according to the principles of marketing management. Based on the comparison I have to confirm that the department doesn´t fulfill its role according to the marketing strategic planning. The activities have been focused on promotions and a marketing mix mostly, just only consequences of many previous activities more important in a whole process as basis of correct decisions.
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