National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The Ways of Entering Foreign Markets with Focus on Franchising
Kadlecová, Anna ; Černohlávková, Eva (advisor) ; Kopecký, Jan (referee)
Bachelor's thesis describes possibilities of businesses entering foreign markets. The thesis focuses on one of the non-equity form of entry, franchising. The work presents definitions of franchising, its types and differences from similar sales systems. The thesis deals with the American and Czech franchise market, its development, trends and selected franchise systems.

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