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Crowdfunding and its use for a specific business plan
HÜTTNER, Martin
The thesis deals with the design of a crowdfunding campaign for the business plan of a planned company Motýlkárna producing original wooden bow ties. The thesis is based on the study and comparison of Czech and foreign literature related to the topic of crowdfunding and is divided into two parts - theoretical, where the concept of crowdfunding itself is introduced, its history is outlined and specific types, subjects, functions and phases are specified . Then, in the practical part, the actual business plan is described and a financial plan is drawn up for the first year of the company's operation, for which a crowdfunding campaign is then designed in detail, including all the necessary steps during each phase. The specific campaign design is based on the analysis of successful projects implemented in the past, recommendations published by the Hithit platform and interviews with its moderators and authors of successful projects. The potential for the implementation of the proposed campaign is assessed in the last part of the thesis in the context of feedback from the director and chief advisor of the chosen Hithit platform, which is then used to create a SWOT analysis of the project.
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