|
|
The problematics of securing airways of a patient with an acute respiratory disease
BABOUČKOVÁ, Martina
The topic of our Bachelor's thesis is "Problematics of securing airways of a patient with an acute respiratory disease". The aim of this thesis is to map the issue. The thesis contains the theoretical part and the research part. The theoretical part focuses on anatomy and physiology of the respiratory tract, monitoring of respiratory system, monitoring of consciousness, securing of the respiratory system and caring for the patient connected to the artificial pulmonary ventilation. Furthermore, this work also deals with nosocomial and professional infection and especially with acute respiratory disease. The research was conducted through qualitative research using a semi-structured interview with 10 qualified specialists and paramedics working at the department of Anaesthesiology and Resuscitation and at Emergency Medical Services. To designe researche were chosen for these research questions: 1. How do the paramedics protect themselves when securing the airways of a patient with acute respiratory disease? 2. How often do paramedics encounter the activity of securing airways of a patient with acute respiratory disease? 3. What is the attitude of paramedics in practice when it comes to securing the airways of a patient with acute respiratory disease? The purpose of this Bachelor's thesis is to find out how the paramedics proceed in securing the airways and how they react when they encounter the acute respiratory disease. This Bachelor's thesis serves as a material that points to the correct use of barrier protection. The result of the research shows that the paramedics meet with the respiratory disease only rarely. The questions were also aimed at the compliance with barrier protection. The main benefit of this Bachelor´s thesis should be the awareness of non-compliance with barrier protection and subsequent use of protection against respirátory disease.
|
|
|
The impact of the advertising campaign on the sales of products of pharmaceutical companies and its impact on the consumer.
KROUPOVÁ, Veronika
The bachelor thesis is divided into two parts. In the first one, using secondary literature, I dealt with marketing, advertising and related processes. I have further described factors influencing consumer behaviour. In connection to the analysis of data I have briefly described the health issue. In the second part I have evaluated the success of advertising campaigns of the firm Merck Serono in 2007 and 2008 in sales of nasal drops Nasivin in connection to acute respiratory infections, which was the aim of this paper. I have analyzed the end consumer of the product Nasivin. I researched his socio-demographic profile, life style, psychological profile of how the consumer can be influenced by media. I collected the data from three sources. The firm Merck Serono provided data on advertising campaigns and the results of sales in 2007 and 2008. The market research agency Median provided the data for analysis of the end consumer. The National Institute of Public Health was the third source of data providing information on the course of acute respiratory diseases. By means of the applied analysis it was not possible to clearly determine the success or failure of the campaigns. I have determined the characteristics of the end consumer. The firm applies all necessary forms of promotion, complies with the needs of the end consumers, and is able to make a good timing of the season character of the product being in close relationship to the distribution of acute respiratory diseases. To evaluate the benefit of advertising campaigns I have recommended to analyze the advertising campaigns also in the next years and to aim the campaigns at gaining new customers. The work of agents should be intensified in order to support the co-operation with the customer-specialist. Further recommendations concerned the motives of promotion of sales and communication with media and further ways oriented on the customer-consumer. In the discussion and in the conclusion I have mentioned the health issue, the Czech health care system and prevention of civilization diseases.
|
|
|
Influenza and its etiological agens - virus of many faces
KUČEROVÁ, Olga
This thesis deals with the problem of influenza and other respiratory infections. Influenza is one of the most common infectious diseases, which affect 10 % of population each year and during pandemics even 40-50 %. It is often mistaken with common respiratory infections, which mostly have a mild course. This thesis is divided into theoretical and practical part. Theoretical part describes the history of influenza and mentions previous pandemics of flu. Further it contains epidemiological characteristics of influenza, deals with vaccination against this disease and we can also find there the explanation of terms such as epidemics, pandemics or between pandemic periods. The thesis contains main differences between influenza and other respiratory infections. The last chapter is composed of brief information of bird flu. In practical part the following aim and hypotheses were stated. The aim of the thesis was to find out the South Moravian region inhabitants´ informedness of differences between influenza and other respiratory infections. I stated two hypotheses. The first hypothesis presumes that the population is interested in the problem of respiratory infections and influenza. The second hypothesis reads: Population does not have true information of differences between influenza and other respiratory infections. To process this thesis I used quantitative research which was carried out by the method of questioning using the questionnaires. It is the most used means of data collection because it enables to provide a big amount of empirical data in a relatively short time. The questionnaire contained 18 questions. I distributed 130 questionnaires, but I could include only 109 complete questionnaires in the research. All results were processed in the form of graphs. After data evaluation both my hypotheses were proved. First hypothesis proved that people are interested in given problem; however women are more interested than men. The second hypothesis was also proved. The research proved unfamiliarity with the differences between influenza and other respiratory infections.
|
guest ::
