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Foreign market entry strategy of the company PETROF, spol. s r. o.
 Nekrepová, Nataša ; Zamykalová, Miroslava (advisor) ; Hanuš, Josef (referee)
The first chapter of the thesis is dedicated to the company PETROF, its history, present and production of acoustic pianos. In the second chapter, the thesis describes the world market of acoustic pianos, PETROF's position on this market and its competitors. The third chapter follows up the theory of international marketing strategy on the example of PETROF. The company's most important sales market are listed in the last chapter, where a recommendation is given.
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