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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Support of incoming tourism by the CzechTourism agency in selected area.
 HÁTLEOVÁ, Karolína
This thesis analyses the activity of the agency CzechTourism. The CzechTourism agency has also representation abroad ? 26 branch offices are located around the world. This thesis focuses on the branch office in Italy (Milano). This office has the main aim to introduce the Czech Republic to Italian clients and to awake their needs to travel to our country for a vacation or for a short visit. This branch office has four main segments of support ? golf tourism, scholar tourism, religious tourism and caravanning. Author´s own survey was carried out between October 2010 and February 2011 which analyzed the relation between Italian participants of tourism and the Czech Republic as an important tourism destination in the middle of Europe.
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Evaluation of promotion of the Czech Republic in the field of tourism in past 10 years
 Neumannová, Eva ; Valentová, Jana (advisor) ; Fojtáchová, Hana (referee)
The aim of this diploma thesis is to create a general outline reflecting promotion of the Czech Republic in tourism in past 10 years. The first chapter specifies the key issues dealt with in the thesis namely theoretical definitions of tourist destination, marketing and management of the destination and its characteristics. For instance creation of regional touristic products (packages), which are essential in terms of representation of the Czech Republic in foreign markets. The following part deals with promotion and image of the Czech Republic as a tourist destination. The third chapture describes development of efforts to promote the Czech Republic as a tourist destination as well as the role of organizations that control the whole promotion. The last section outlines, evaluates and compares individual marketing strategies, campaigns and activities of the national agency CzechTourism from its beginning until 2007.
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