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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Marketing Strategy of a Company
 Tučková, Alena ; Galko, Lenka (referee) ; Kaňovská, Lucie (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Kilion Company. The first part of the thesis is description of theoretical resources. The second part is focused on analysis of the current situation of the company and the marketing environment. Based on these analysis and theoretical findings, I worked out a marketing strategy which contains a couple of proposals and measures to eliminate or correct the deficiencies.
Detailed record
Marketing Strategy of a Company
 Tučková, Alena ; Galko, Lenka (referee) ; Kaňovská, Lucie (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Kilion Company. The first part of the thesis is description of theoretical resources. The second part is focused on analysis of the current situation of the company and the marketing environment. Based on these analysis and theoretical findings, I worked out a marketing strategy which contains a couple of proposals and measures to eliminate or correct the deficiencies.
Detailed record
Advertising production: Production company Funny Bunny Films and its work
 Šaman, Matěj ; Hanzlík, Jan (advisor) ; Dvořák, Lukáš (referee)
This thesis discusses the advertising market in the Czech Republic and focuses on different kinds and forms of commercials and their market reach. It also brings the differences between film and advertising productions. The practical part is devoted to a particular production company and a description of circumstances that enabled it to become a recognized advertising production. Through interviews and participant observation brings the creation of three specific commercials. Finally, it describes the main aspects of successful advertising campaigns and the circumstances of its creation.
Detailed record

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