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Analysis of Cloud ECM Adoption Factors among SMB
Šimeček, Martin ; Chlapek, Dušan (advisor) ; Šuk, Roman (referee)
This thesis deals with a specific area of cloud computing - Enterprise Content Management services and their adoption among small and medium-sized businesses. The main goal is to identify and analyse factors affecting the expansion of cloud ECM services among SMBs. Secondary goals include definition of basic concepts, introduction of benefits and risks, definition of a suitable category, presentation of several products from this category, analysis of cloud computing adoption surveys, identification and analysis of main adoption barriers, description of products with focus on identified barriers and compilation of a set of recommendations for cloud service providers. These goals were achieved by studying literature, searching and analyzing cloud computing adoption surveys and consulting with professionals. This thesis contributes to the field with mapping of real world companies' opinions into practical recommendations for cloud computing vendors. Other contributions include definition of product parameters that are important when making a cloud ECM adoption decision, presentation of current market situation and how individual producers deal with main customers' barriers. Benefits for customers include cloud ECM market overview and showing which facts are worth their notice.
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The emerging market of cosmetics for men: An investigation of consumer behavior in Czech republic
Orlichová, Zuzana ; Chytková, Zuzana (advisor) ; Stříteský, Václav (referee)
The aim of this study is to describe adoption barriers emerging on the cosmetics for men market through market research and consumer behaviour exploration. The relationship men have with the cosmetics is not easy to understand, so the purpose of this study is to explore on what is based their relationship to cosmetics market - why some are ready to use cosmetics while other reject. Regarding market of cosmetics for men, there are the barriers that prevent in adoption of cosmetics. The thesis would reveal what influence the social decision making, and would go deeper into what influence men; and what the relationships with products, brands, services, and environment they have. The conclusion will be the interpretation of the adoption barriers on cosmetics for men market.
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