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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Ad Blocking and its Effects
 Komárek, Tomáš ; Stříteský, Václav (advisor) ; Bartůněk, Ondřej (referee)
The thesis analyses the ad blocking phenomenon and explains the importance of online advertising as a part of the marketing communication. The aim of the thesis is to predict the future of online marketing in connection with the ad blocking trend and suggest recommendations for online publishers. In addition, user behaviour is analysed. The analysis is based on a survey filled out by internet users. The main results from the thesis include a comprehensive analysis of ad blocking, estimation of future development and a summary of solutions for publishers on the ground of qualitative research with online marketing experts.
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