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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Business valuation of ZON spol. s r. o.
 Brož, Michal ; Pláničková, Markéta (advisor) ; Krch, Přemysl (referee)
Diploma thesis "Business valuation of ZON spol. s r. o." is formed as an expert opinion and its goal is to find a market value for hypothetic sale on the date 31. 12. 2014. Thesis is divided into five parts. The first part is devoted to the description of company. In next parts financial and strategic analyses follow. In the next part value drivers are analysed and planned, which result in completing financial plan of business for years from 2015 to 2020. In the last part ZON spol. s r. o. is valued by DCF APV method using parametric formula for the second phase.
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Brand management of the company "ZON" in the Czech market
 Nováková, Vendula ; Průša, Přemysl (advisor) ; Odehnalová, Jitka (referee)
The thesis deals with the issue of brand management and brand value. Theory is applied to the example of the brand ZON, a company from Trebic producing lemonades. In the first part, the thesis is dealing with theoretical approaches to the brand management, especially the theory of David A. Aaker and Kevin Lane Keller. In the case study theory is applied to the example of lemonade company ZON. Present company identity and positioning is introduced and a current image of the brand is researched among its consumers. Finally the thesis evaluates present brand strategy and suggests changes to improve the brand value.
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