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Czechoslovakia ice Hockey Team 1976-1988
Švepešová, Alena ; Waic, Marek (advisor) ; Tlustý, Tomáš (referee) ; Strachová, Milena (referee)
The dissertation deals with the Czechoslovakian national ice hockey team between the years of 1970 - 1989 going through a turbulent development during that time. Successful years alternated with losses, and the results were influenced by a number of variables, for example: the management team as well as the players, the organization of league competitions, the level of preparation of any other championship participants and of course, the level of luck needed in sport events. A significant part of the work also deals with Czechoslovakian hockey players fluctuation between countries, either playing overseas legally or in a position of an emigrant. Emphasis is placed on the personal stories of individuals playing ice hockey either home or abroad viewed by Czechoslovakian press of the time. The aim of the thesis is to describe important historical milestones of Czechoslovakian ice hockey with an emphasis on archival and periodicals sources. Primary and partially secondary data were used for analyses. The disadvantage of this method is the substantial amount of material, which, in many cases, have a subjective informative value due to the ongoing cold war. Thanks to foreign primary sources, that up till now has not been reflected in Czech or foreign sports literature, the work brings a new perspective...
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Digital communication of the Czech olympic team at The 2018 Winter Olympics
Moravcová, Gabriela ; Halada, Jan (advisor) ; Turková, Kateřina (referee)
This diploma thesis named Digital Communication of the Czech Olympic Team at the 2018 Winter Olympics deals with the communication of the Czech Olympic Committee, focusing on social media profiles - the Czech Olympic Team, which the Czech Olympic Committee manages and communicates through them to the target audience. The diploma thesis analyzes communication specifically during the XXIII. Winter Olympic Games in PyeongChang, South Korea and focuses on communication on Instagram and YouTube. The theoretical part outlines the history of the Olympic Games, explains the basic concepts of marketing and PR and the connection of these disciplines to sports and social networks. The analytical part explains the functioning of the Czech Olympic Committee and analyzes the communication on Instagram and YouTube during the Olympics. The analysis was partly based on data from the Czech Olympic production and partly my own research and analysis of posts from the period under review. To the analysis are added findings from a structured interview with the head of digital communication and is followed up with recommendations for future communication of this association.
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