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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Election Strategy of Small Political Parties: Case Study on TOP 09, Public Affairs Party and Party of Civic Rights - Zemanovci before Czech Parliamentary Elections 2010
 Kapuciánová, Aneta ; Just, Petr (advisor) ; Lebeda, Tomáš (referee)
Diploma thesis Election Strategy of Small Political Parties: Case Study on TOP 09, Public Affairs Party and Party of Civic Rights - Zemanovci before Czech Parliamentary Elections 2010 assesses the election campaign of mentioned political parties, their personal, communication and financial strategy as well as their strategy of inter-parties relations. The author assumes that the small political parties, which all of the examined ones were at the time of this research, lead the campaign in a similar way - avoiding the negative campaign, they are led by a strong and well-known personality who can attract the attention not only of the voters but also of the media, and they have a large number of supporters who sympathize with the particular political entity. The theoretical concept of the text is based on the similarity of political and economic approach of marketing - therefore the author reckons the small political parties as the nichers of the political market. They can be characterized by occupying only a small niche of the political market which is ignored by the bigger political parties for those it is place of peripheral importance. Hence the basis of electoral campaign of any small political party is delineation unoccupied part of the market. Nevertheless it is crucial to simultaneously...
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Analysis of Southern Bohemian village and town inhabitants´ electoral behaviour during the Czech parliamentary election 2010 ? town versus countryside.
 HÁLEK, Radim
This thesis deals with the analysis of election return in the district Český Krumlov in the Czech parliamentary election 2010. The analysis is proceeding within the framework of comparing the election return in Český Krumlov with the other territorial units particularised beforehand. Description of the electoral system used in the Czech parliamentary election as well as understanding the observed region from historic, physio-geographic and socio-economic perspective are important for the analysis.
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