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National Repository of Grey Literature

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Zhodnocení strategie podniku Vodafone Czech Republic a. s. Benda, Tomáš ; Středová, Ivana (advisor) ; Kovář, František (referee) Předmětem práce je deskripce společnosti Vodafone Czech Republic a. s. a činností, jimiž se zabývá, a provedení strategické analýzy podniku za použití osvědčených analytických modelů se syntézou v rámci SWOT analýzy odhalující strategicky nejvýznamnější faktory působící uvnitř i vně společnosti. Završením práce jsou pak návrhy strategických typů vhodných pro aplikaci na základě doporučení vyplývajících z teoretických přístupů i manažerské praxe. Detailed record

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