|
|
Use of technical hemp extracts in hair cosmetics
Benková, Sarah ; Holub, Jiří (referee) ; Márová, Ivana (advisor)
Technical hemp as a versatile plant has found applications in many sectors of the industry. In cosmetics, it is mainly used for bioactive substances as well as proteins. The subject of this bachelor thesis was the preparation and characterization of a fraction containing hydrolysed hemp proteins and its use in hair cosmetics. In the theoretical part, the characteristics of the plant as well as its chemical composition are processed. Attention is paid especially to hemp proteins, their hydrolysis possibilities, and the subsequent use of hydrolysates in hair cosmetics. Within the experimental part, the preparation of hemp protein hydrolysates from hempseed cake of the Santhica 70 variety was optimized using the industrial enzymes TS-E 1930 and TS-E 1993 and the subsequent determination of the protein content and profile of prepared hydrolysates. The carbohydrate, chlorophyll, phenolic and flavonoid content of the analysed hydrolysates was also determined. A hair conditioner was prepared from the selected hydrolysate and tested by ten respondents. Thanks to the prepared conditioner, hair cosmetics with the addition of hydrolysed hemp proteins has been shown to enhance shine and pliability of the hair, as well as help the healing of frayed ends.
|
|
|
Chování spotřebitelů na trhu vlasové kosmetiky v České republice
Matějíčková, Petra
Matejickova, P. Consumer behaviour in the market of haircare in the Czech Republic. Diploma thesis. Brno: Mendel University in Brno, 2017. Diploma thesis deals with consumer behaviour on the market of hair care in the Czech Republic. The thesis explores the market of hair care, finds the development in last years and identifies factors which affect consumers during shopping for hair care products. There are used techniques of marketing research like questionnaire and cluster analysis. The output of the thesis is to determine the factors influencing consumer behaviour, characteristics of segments and marketing recommendations for the market of hair care.
|
|
|
Schopnost spotřebitelů reagovat na cenové slevy rychloobrátkového zboží
Brabencova, Eliska ; Král, Petr (advisor) ; Lhotáková, Markéta (referee)
Main goal of this Master's thesis was to evaluate how price reductions influence consumers' likelihood to purchase FMCG products in connection to brand loyalty. Czech customers are characterized by high sensitivity to sales promotions. This thesis is focused on analysis of price discounts of shampoos in the Czech Republic. Leaflets of main retailers selling drugstore products were researched in order to describe the frequency and discount depth of shampoos. Customers' behaviour while buying shampoos and their attitude towards price discounts of shampoos were examined through a questionnaire. Main hypotheses that shampoos are discounted very frequently and of significant depth were confirmed. To conclude, customers' likelihood to buy shampoos increases heavily with discounted prices and some of the customers even believe that it is not worth buying shampoos for full prices.
|
|
|
Launching the Redken for men range into the Czech market
Bošela, Michal ; Halík, Jaroslav (advisor) ; Bednarčík, Zdeněk (referee)
The main purpose of the written work is a description of the Redken brand and its range for men and analysis of the Czech market conditions for launching, including trends and competition identification, concluding with marketing mix characterization. The first part deals with the theoretical backgrounds like influence of the international environment, marketing survey realization, market segmentation and positioning. Second analytical part covers the themes of L'Oréal company history, Redken history and philosophy,positioning and marketing mix, consumer market trends, haircare industry analysis and SWOT analysis.
|
guest ::
