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Tool for Determining Attributions of Online Marketing Activities
Šišák, Ivan ; Henzl, Martin (referee) ; Malinka, Kamil (advisor)
The tool allows distribution of credit for the conversion to various marketing activities. So-called attribution modelling is concerned. The distribution of conversion is described by the models, except those most famous (first interaction model, last interaction model, linear model), that allow to create any distribution of conversion to several marketing activities. The use of this tool may be useful in the surveys of the effectiveness of marketing activities.
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Gustáv Husák´s visit to the Federal Republic of Germany in April 1978
OLIWA, Lukáš
The aim of this bachelor thesis lies in exploring a significant event in the history of Czechoslovak-West German relations. It focuses on the detailed analysis of the visit of the Czechoslovak delegation led by Gustáv Husák to the Federal Republic of Germany in April 1978. The thesis will present the course of the visit both from the perspective of the surviving unpublished documents of a diplomatic nature, preserved in the Archive of the Ministry of the Foreign Affairs of the Czech Republic in addition to the materials stored in the National Archive in Prague as well as from the perspective of the contemporary media response, especially in the party press Rudé právo and in the daily newspapers such as Svobodné slovo and Lidová demokracie.
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Tool for Determining Attributions of Online Marketing Activities
Šišák, Ivan ; Henzl, Martin (referee) ; Malinka, Kamil (advisor)
The tool allows distribution of credit for the conversion to various marketing activities. So-called attribution modelling is concerned. The distribution of conversion is described by the models, except those most famous (first interaction model, last interaction model, linear model), that allow to create any distribution of conversion to several marketing activities. The use of this tool may be useful in the surveys of the effectiveness of marketing activities.
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The usage of numerical code FLASH in plasma astrophysics
BROŽ, Jaroslav
My diploma thesis is focused on the use of numerical computer codes for simulation in plasma astrophysics. They will learn the basic characteristics of the Sun, a closer focus on the solar corona and the solar corona heating problem. The following section is devoted to simulation software in plasma astrophysics, their installing and displaying the results using the visualization software. In the conclusion is demonstrated using this software on a model example and a simulation that performs simulation of impulsively generated waves in solar coronal loops.
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A development and trends of crime committed by Czech Police staff.
LINHARTOVÁ, Martina
The crime committed by policemen is a topic which in recent years starts to be highlighted especially thanks to media scandals. Media show only one side of the thing, namely, what crime was committed. The second often much more serious side, concerns above all the fact, why policemen commit the crime, why people who should protect the law, break it. I consider this issue to be an up-to-date, serious and interesting topic, and that is why I chose it for my bachelor thesis. The theoretical part of the thesis was focused on Police tasks, on possible reasons for committing the crime and its causes, then who solves the problems and last, but not least, the thesis deals with a particular analysis of that crime. The goal of the thesis is to inform about the issues and to show, that there exists a very serious problem which should not remain on the sidelines, because mainly citizens´ safety is in question. The research method was based on interviews with the staff of Police Inspection, from those I subsequently created case studies, concerning various types of policemen crime cases. Because of the Privacy policy, it was necessary to respect guidelines for an implementation of case studies. Two research questions were set for the practical part. The first one solves, whether the crimes are being committed especially by younger policemen, who, for the lack of experience and a lower salary could commit the crimes. The second question was to find out, in which section of the Police service comes about the commitment of the most of crimes. The thesis can be used as a source of comprehensive information for students or people dealing with those issues. It can also be used as an inspiration for another research.
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