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uvedení nového produktu na český trh start upovou firmou
Singh Mejia, Darshan Nicolas Teji ; Průša, Přemysl (advisor)
The aim of this thesis is to develop the marketing strategy for Company X to use for launching a new product (plantain snack) in the Czech market. The thesis will be divided into two parts: theoretical and practical (analytical). The theoretical part will cover the basic information relevant to the theory product launch, marketing strategy, and market analysis. The practical section will focus on establishing the most appropriate marketing strategy for a product launch to be used by the Company X. This thesis will be based on primary and secondary information sources (research based on professional literature) about the current market situation, customers, and competitors, (marketing research), the state of the market as well as an analysis of competitors. The practical part of the thesis will consist of the SWOT analysis of the new product/ company, internal documents of the Company X and promotional materials of both Company X and competitors, as well as an own marketing research material, in the form of focus groups.
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Product introduction to the market
SCHWARZOVÁ, Martina
This bachelor thesis focuses on the description of an introduction of a new product to the market and the proposal of the recommendation. The theoretical part explains all main elements such as marketing, marketing mix, product cycle or competition, which are necessary for understanding this thesis. The next part of this work is based on the introduction of a selected company and the introduction of a new product. I have chosen company Pokorný Dačice. This is a small company which produces tools for plastics and plastic parts for the car industry, electrical engineering and medical producers. This company also focuses on the needs for beekeepers. The product is a new type of a plastic bee hive. The work concludes with an evaluation of the new product on the market and recommendation for a potential improvement and a solution of the current situation.
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New vehicle model generation market launch
Mentlík, Tomáš ; Vávra, Oldřich (advisor) ; Trešl, Marek (referee)
This thesis deals with market launch of new model generation of Hyundai Tucson on Czech market. Suggestions a recommendations for new model launch are supported by detailed analysis based on intern sources and secondary data, which are divided to several following parts: Czech automotive market analysis, analysis of Sport Utility Vehicles, consumer insight analysis of previous model generation, introduction of new generation and its key features, competitors overview and comparison with them, marketing communication of Hyundai carmaker, previous model generation and its competitors and positioning. Conclusion and target of this thesis are proposals and recommendations to new model generation launch focused on product, target group, competitors and communication.
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