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Marketing processes in the construction industry
Karkoška, Jan ; Pavlišta, Michal (referee) ; Dohnal, Radek (advisor)
The bachelor thesis „Marketing processes in the construction industry” is focused on the specific marketing processes construction industry that help to point out, identify and suggest solution of weaknesses within the marketing area of a specific construction company. The theoretical part contains a description of the construction market and marketing in the construction field in general. The practical part deals with an analysis of the selected building company.
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Development of Marketing Activities of Company
Hlaváč, Michal ; Lády, Jiří (referee) ; Zich, Robert (advisor)
Bachelor thesis is dealing with the analysis of communication policy in the firm Unistav a. s. The firm is dealing with building activity and business activity. The theoretical part is intended on the communication policy, analysis of internal and external setting of the firm, its marketing mix and proposal of marketing strategy. In The practical part are worked up the analysis of the situation building’s market, analysis of communication policy firm’s Unistav and the proposal for change communication policy in the firm Unistav. Of the base of these analysis the external and internal environment and evaluating strengths, weaknesses, opportunities and threats is suggested a marketing strategy for Unistav a. s.
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Development of Marketing Activities of Company
Hlaváč, Michal ; Lády, Jiří (referee) ; Zich, Robert (advisor)
Bachelor thesis is dealing with the analysis of communication policy in the firm Unistav a. s. The firm is dealing with building activity and business activity. The theoretical part is intended on the communication policy, analysis of internal and external setting of the firm, its marketing mix and proposal of marketing strategy. In The practical part are worked up the analysis of the situation building’s market, analysis of communication policy firm’s Unistav and the proposal for change communication policy in the firm Unistav. Of the base of these analysis the external and internal environment and evaluating strengths, weaknesses, opportunities and threats is suggested a marketing strategy for Unistav a. s.
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Marketing processes in the construction industry
Karkoška, Jan ; Pavlišta, Michal (referee) ; Dohnal, Radek (advisor)
The bachelor thesis „Marketing processes in the construction industry” is focused on the specific marketing processes construction industry that help to point out, identify and suggest solution of weaknesses within the marketing area of a specific construction company. The theoretical part contains a description of the construction market and marketing in the construction field in general. The practical part deals with an analysis of the selected building company.
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