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Promotion of tourist attractions on social networks
 Dvořáková, Michaela ; Jarolímková, Liběna (advisor) ; Kalábová, Markéta (referee)
The bacheleor's thesis deals with promotion of tourist attractions on social networks. The introduction describes some of the definitions concerning tourism and tourist attractions. More detailed attention is given to tourism marketing and its tools. The main part is dedicated to using social networks in promotion of czech monuments entered in the UNESCO World Cultural and Natural Heritage List. The study is focused mainly on comparing these monuments from point of view of using social networks which are evaluated at the end of the thesis pointing out minor recommendations.
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