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National Repository of Grey Literature

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Analysis of consumer behaviour on the private cars' market Švarc, Petr ; Černá, Jitka (advisor) ; Zapletalová, Jitka (referee) Práce se ve své teoretické části kromě jiného zabývá metodologií marketingového výzkumu, charakteristikou trhu s osobními automobily v České republice a nastiňuje její ekonomickou situaci. Praktická část je zaměřena na analýzu spotřebního chování na trhu s osobními automobily v ČR na základě získaných dat v dotazníkovém šetření. V závěru shrnuje výsledky svého výzkumu a vyvozuje z nich obecnější tendence platné pro český trh s osobními automobily. Detailed record

Marketingová komunikace na vybraném trhu Zodl, Miloš Bc. ; Hesková, Marie (advisor) ; Vojtko, Viktor (referee) Jedná se o návrh marketingové komunikace na trhu s ojetými automibily. Výzkum nejlepší možné komunikace se zákazníky a následné převedení do praxe. Detailed record

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