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General principles of advertising practices and consumer protection
Slánská, Martina ; Horová, Olga (advisor) ; Šedivá, Kristina (referee)
Diploma thesis provides an overview of legal and ethical regulation of advertising, defines the basic concepts in advertising, summarizes the functions and objectives of advertising and characterized various forms of advertising by the communication media. Through the questionnaire survey detects and analyzes the general attitudes towards advertising as specific views on ethically problematic advertisements.

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