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Advertising targeted at children
 Hašová, Tereza ; Skokanová, Dagmar (advisor) ; Vrána, Maxim (referee)
Bachelor's Thesis "Advertising targeted at children" aimed at children discusses the theroretical definition of advertising aimed at children. Marketing communication and advertising in particular are a frequent topic in the world around us and children are an interesting target group. The work focuses on the legislation on advertising directed at children in the Czech Republic and also the possible negative moral effects on specific group. Comprehensively summarizes the findings and theoretical concepts. It provides practical information gauner conducted research tool -- a questionnaire and commented ilustrative examples, and it seeks to Orfee possible solutions to limit the potential impact of targeting at children.
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