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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Analysis of communication strategy within the company TNT Express related to the change of brand identity
 Zezulka, Vojtěch ; Postler, Milan (advisor) ; Starý, Lukáš (referee)
The objective of this thesis is to analyze the communication strategy within TNT Express and its critical evaluation. The theoretical part is devoted to marketing and its tools, the brand and its importance and corporate identity and its ingredients. I introduce the company TNT Express and its strategy in the practical part. It is followed by the SWOT analysis. Then I analyze various communication activities related to the change of the brand identity. Based on identified problems that have arisen with the change in the company I will propose their solution.
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Process of choosing the optimal method of the shipping with TNT Express focusing on the Special Services department
 Němcová, Adriana ; Novák, Radek (advisor) ; Zajíc, Petr (referee)
Diploma thesis deals the process of choosing the optimal method of the shipping with TNT Express. The theoretical part is devoted to definiton of the particular methods of transportation. The aim of the operative part is to highlight and solve the problem within the internal communication between salesmen and Special Services Agents.
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Global Networks Optimization in TNT Express Worldwide spol. s r.o.
 Červeňák, Marián ; Novák, Radek (advisor) ; Bodanská, Michaela (referee)
Final thesis pursues problematics of optimization methods used in PUD optimization project, in TNT Express Worldwide spol. s r.o. In theoretical part, considerable part concentrates on various optimisation methods, which leads to another science branches, mainly quantitative management. Operative part focuses on critical evaluation of PUD optimization project.
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