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National Repository of Grey Literature

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Product placement and its legal aspects Antonova, Antonina ; Boháček, Martin (advisor) ; Winter, Filip (referee) The diploma thesis deals with the issue of product placement and its legal aspects in the Czech republic. It analyses all the legal regulations, which strike upon product placement. The thesis also contains real law cases and two examples of contracts in this field. The author presents her own proposals and recommendations of how should product placement be regulated. Detailed record

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