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Support of innovation projects with use of financial instruments of the EU
Matús, Eduard ; Potluka, Oto (advisor) ; Theodor, Michal (referee)
Innovations are one of the crucial pillars of the strategy Europe 2020. This strategy defines the economic and social orientation of the EU for the upcoming decade. Innovations are one of many instruments through which companies (and EU and its member countries as well) can enhance their competitiveness. It is the matter of highest concern of firms, individual countries and the whole EU that they sustain themselves competitive. Bearing these facts in mind, author of this thesis deals with a question of sustainability of competitiveness. Is it possible for a company to gain a long-term competitive advantage through innovative projects? On an example of three companies, author compares approach towards management of the whole innovation process and the contributive effect of the innovative projects on companies' competitiveness. From the results of the implemented multi-criterial analysis, author deduces a conclusion - sustainable competitiveness can be achieved only through an endless innovating.

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