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Návrh marketingové strategie pro fitness centrum Studio Be Free
 Víceník, Petr
The Bachelor thesis is aim at a suggestion of marketing strategy for Studio Be Free, which is a fitness centre in Uherský Brod. This suggestion of new marketing strategy should maintain to higher amount of new customers, increase a revenues and fixing your position at market. The theoretical part contains theoretical interpretation in general and important marketing definitions, which are applied in the practical part. In first part of the practical part are listed the basic information of the fitness centre and introduction of a current marketing strategy. PESTE, Porter's five forces and SWOT analysis are used to analyze the current stage of fitness centre. There are implementation of a segmentation process and a marketing mix, too. In the last part of the bachelor thesis is aim to concrete suggestions of marketing strategy, which should be increase the attendance in the fitness centre.
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