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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Strategy Generation of Mary Kay (Czech republic) s.r.o.
 Vehovská, Martina ; Sedláčková, Helena (advisor) ; Bučová, Eva (referee)
My thesis is about strategy generation and its importance for the company. In the theoretical part, I tried to emphasize the main purpose of the analysis and indicate their strengths and weaknesses. In the practical part, I worked out and evaluated the process of generation Mary Kay strategy. I was not trying to generate a new concept of the strategy, but I tried to figure out why this strategy, which has been unchanged for many years, is so successful.
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