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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Strategic decisions in a company
 VEJVODOVÁ, Klára
The main goals of the thesis were to prepare an analysis of activities of strategic management, to improve the synergy between strategic and operational management, to enhance the quality of strategic decisions in selected company. The first step was to study and comparison of Czech and foreign professional literature and make literary summary that gives the reader into the issue of strategic management. The practical part is performed by first analysis of the current state of strategic and operational management in selected company through the following analyzes: STEP analysis, industry analysis, financial analysis, guided interview with the director of the company. Based on the results of previous analyzes were determined strengths and weaknesses and the opportunities and threats of the company. Their influence is compared in the SWOT analysis. The last part presents proposals for measures that would lead to improving the coordination of strategic and operational management and an overall improvement in key areas of the company.
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Brand piracy problematics
 Kučerová, Lenka ; Mikeš, Jiří (advisor) ; Levora, Jan (referee)
This thesis deals with problems of brand piracy. The main objective is to evaluate the current situation in the various types of piracy, focusing on product piracy especially in the forms of counterfeiting and product imitation. The work consists of a theoretical and a practical part. The first chapter of this part concentrates on the general overview of brand policy. The important role and the value of the brands very much influence the purchasing behavior of consumers and support the presence of non-original products. The second theoretical part is further dedicated to the different types of piracy and legal protection of brands falling under the scope of intellectual property rights. To achieve a more comprehensive view, the practical part considers attitude, shopping behavior and opinions of Czech consumers on this issue.
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