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The persuative power of the yellow press: Could the Czech and Slovak yellow press has influenced the resulta of the Czech and Slovak Idol?
Šťastný, Michal ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
Information on the marketability of the yellow press or tabloid media reveal that the yellow press is the strongest type of printed periodical media. It is therefore clear that this media have a big impact. My thesis seeks to evaluate the persuasive power of the media regarding the opinions of customers and consumers. To substantiate or refute claims that the tabloid media has persuasive power, I chose StarDance IV as a case study. Audience of this competition send their votes to support the dance couples performing during the contest stage. In a world with no yellow press, the basic television audience of this show would appreciate each performance strictly for what it is, and with their own non professionnal criterias: an esthetic and emotional judgement of people they only know through what the program choses to show of them. With yellow press, the audience is offered to judge these people according to new information that yellow press can chose to reveal and broadcast to improve or damage the popularity of individuals. The paper asks whether, when this happened, the dance couple could end the contest due to the negative coverage in the media. Interest on this media is explained by classical psychoanalysis and its concept of the conflict of three components of personality, as defined by Sigmund...
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Media image show star dance and its impact on the public
Morávková, Pavlína ; Kruml, Milan (advisor) ; Zábrodská, Kristina (referee)
The aim of the thesis is to create the media image of the StarDance... Když hvězdy tančí show in printed media, on the internet and on Česká televize and analyze its impact on the general public. The StarDance show is a global TV franchise broadcast in more than thirty countries around the world. It originated in the United Kingdom as Strictly Come Dancing. Česká televize bought the license and broadcast the first season in 2006. The thesis compares the Czech version of the show with the original British version as well as the Polish one, drawing attention to the differences in the number of episodes and couples, in the way the competition is judged etc. StarDance is an entertaining dance show which follows the competition of couples composed of a celebrity and a professional dancer. The dances which the couples practice are mostly ballroom dances usually taught in dance classes for general public. The media image is closely connected to the public ballroom classes. Its main purpose is to examine whether StarDance has raised awareness of social dance and helped arouse interest in dance classes. The internationally acclaimed show comprises more than just the Saturday live broadcast. Both the show's web pages and its Facebook profile teem with commentaries, interviews and picture. Chapter 3 StarDance...
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The persuative power of the yellow press: Could the Czech and Slovak yellow press has influenced the resulta of the Czech and Slovak Idol?
Šťastný, Michal ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
Information on the marketability of the yellow press or tabloid media reveal that the yellow press is the strongest type of printed periodical media. It is therefore clear that this media have a big impact. My thesis seeks to evaluate the persuasive power of the media regarding the opinions of customers and consumers. To substantiate or refute claims that the tabloid media has persuasive power, I chose StarDance IV as a case study. Audience of this competition send their votes to support the dance couples performing during the contest stage. In a world with no yellow press, the basic television audience of this show would appreciate each performance strictly for what it is, and with their own non professionnal criterias: an esthetic and emotional judgement of people they only know through what the program choses to show of them. With yellow press, the audience is offered to judge these people according to new information that yellow press can chose to reveal and broadcast to improve or damage the popularity of individuals. The paper asks whether, when this happened, the dance couple could end the contest due to the negative coverage in the media. Interest on this media is explained by classical psychoanalysis and its concept of the conflict of three components of personality, as defined by Sigmund...
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