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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Sport Marketing
 Roubíček, Jan ; Horová, Olga (advisor) ; Šulák, Jiří (referee)
Following the base of available informations this writing is going to apply the sport sector facts on the selection of common marketing themes. This thesis doesn't include just existing and previously released facts, but it introduces some new theories as well, according to old ones. The goal of following thesis is to present facts of sport marketing generally and to demonstrate its application in practice. The main part will be implemented of the sector -- riscs and some ideas about the development in the future.
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Marketing of HC Sparta Praha
 Krňávek, Tomáš ; Horová, Olga (advisor) ; Klimíček, Tomáš (referee)
The goal of this writing is to describe and enlighten chosen marketing facticities and issues using suitable examples from sport marketing practice. Next theme of the writing is an analysis of difference between income of czech and foreign professional football clubs. At least, but not at last, the writing contains an analysis concernig marketing activities of HC Sparta Praha.
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