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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
iBeacon - New Technology in Retailing and Tourism
 KŘÍŽOVÁ, Tereza
The purpose of this bachelor work is a proposal for the use of iBeacon technology for a specific subject and the subsequent costing for implementation of this technology. The particular purpose is the analysis of IBeacon technology focusing on the sector of trade and tourism. The academic part is dedicated to the description of iBeacon and analysis of potential uses in trade and tourism; it includes a comparison with other technologies, acceptance of the innovation by customers and specifications of selected technologies used in examined sectors. Practical part consists of five case studies. A proposal for the implementation of this technology in city of Pisek is put together based on the obtained information. Part of the thesis is a calculation that enumerates expenses for the implementation of the concept for one year and a list of potential benefits for the city.
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Analysis of product image
 Frühbauerová, Jana ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
Bachelor's thesis is divided into two basic parts. The first one applies theoretic explanation of the term "image" including related elements like corporate design or corporate identity etc. The next part explains marketing research -- its kinds and methods. The second, practical part considers the description of the product -- Apple iPhone, this part is extended by research aimed at university students. The research is implemented using the answers of the owners and non-owners of the device Apple iPhone. It gathers their opinions of the product, its image and the Apple corporation. The conclusion of the thesis includes graphs which reflect the results of the research.
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