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National Repository of Grey Literature

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Position of traditional brands on the current market - Tatranky Opavia Zahoranská, Jana ; Halík, Jaroslav (advisor) ; Krátký, Stanislav (referee) In my thesis I analyze the market position of three traditional brands from Opavia portfolio. The main part of analyses is focused on Tatranky Opavia. My thesis is structured as a comparison of marketing mixes of Tatranky, Fidorka, Kolonada. In the end next steps for the future of Tatranky are stated. Detailed record

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