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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Creating an effective communication campaign
 Hedrlínová, Alice ; Tahal, Radek (advisor) ; Vávra, Oldřich (referee)
This bachelor's thesis deals with creating an effective communication campaign. In the theoretical part are presented basic concepts, individual elements of the communication mix and instructions how to create communication campaigns. In the last part of the theoretical part are possibilities of measuring effectiveness. The practical part is devoted to the company Snowhill a.s., which runs six ski resorts in the Czech Republic. In this part the reader can read about ongoing communication campaigns in these ski resorts. There is a view of two consecutive seasons, which are then compared. The reader learns which activities are effective and which are not. The last part of this thesis deals with ideas of possible recommendations for future seasons.
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