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Comparative study of marketing communication Městské divadlo Zlín and Slovácké divadlo in 2016 - 2017
Šimčáková, Tereza ; Halada, Jan (advisor) ; Schneiderová, Soňa (referee)
Bachelor thesis deals with comparison of marketing communication of the Městské divadlo Zlín and Slovácké divadlo. The theoretical part defines the concepts of marketing, culture and theatre marketing. The marketing mix is then used and all its tools to approach the marketing of the theatre. The practical part contains the history of theaters and the communication activities of individual theatres are further approached. This is a detailed description of marketing tools such as product, price, distribution and promotion. The promotion is further extended to include chapters on advertising, personal selling, sales promotion, public relations and direct marketing. Based on the obtained data, the comparison of both cultural institutions is performed. The work is complemented by interviews with competent persons who are in charge of communicating in theaters. In addition, a questionnaire inquiry on the marketing activities of the institutions of the viewers. The results of the research are used for specific designs of solutions for Městské divadlo Zlín and Slovácké divadlo. The Bachelor thesis serves as a basis for both theatres, which want to attract the existing but also potential viewers.
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Theatre of Slovácko I.
Zárubová, Veronika ; Kraus, David (referee) ; Sládeček, Svatopluk (advisor)
The subject of this diploma thesis is the location and design of a theater building in the body of a regional center - the town of Uherské Hradiště. The existing theater building is housed in a rented Sokolovna (sport-cultural building) on Tyršovo Square. There is also a small stage in a house on Mariánské náměstí. The capacity of the auditorium of the large scene is 370 spectators, corresponding to the needs of the city and the region. However the size of the stage is completely inadequate, the height of the flytower, the absence of back and side stages, Also, the workshops and warehouses are currently located away from the theater. The project addresses the current unfavorable situation of the theater, which is, in the long-term, interest to the city of Uherské Hradiště itself. For my own proposal I chose an unused site inside a meander of the Morava River. Besides direct contact with the river, the place is marked by its wide visual links to the surrounding areas and, at present, also the separation from the city center. As a result of the proposal, my hypothesis is that the overall regeneration and attraction of the embankment area will be enhanced by a proposed placement of a footbridge connecting both river banks. My aim was to build links between the theater and its outdoor spaces, which open up to the city with its publicly accessible areas. I believe that because of the chosen location on the embankment of the Morava river not only do I propose a public building but to extend the city center itself. One of the main objectives was to connect the natural element of the river and the surrounding environment with art, culture and the city itself.
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Theatre of Slovácko I.
Kalouda, Petr ; Šimečková, Alice (referee) ; Sládeček, Svatopluk (advisor)
The subject of this diploma thesis is the location and design of a theater building in the body of a regional center - the town of Uherské Hradiště. The existing theater building is housed in a rented Sokolovna (sport-cultural building) on Tyršovo Square. There is also a small stage in a house on Mariánské náměstí. The capacity of the auditorium of the large scene is 370 spectators, corresponding to the needs of the city and the region. However the size of the stage is completely inadequate, the height of the flytower, the absence of back and side stages, Also, the workshops and warehouses are currently located away from the theater. The project addresses the current unfavorable situation of the theater, which is, in the long-term, interest to the city of Uherské Hradiště itself. My intention is to create an open-air theater complex outside the building - a city living room - following the building of a former prison. Object visible from the main road, clearly recognizable, welcoming visitors. Theater composed of three masses created not only for actors, but primarily for its visitors. The object works with the motif of the way through it (possibly around a tranquil pedestrian zone, for example, by shopping, walking, but it provides the opportunity not to be primarily on the way but also on the target.) The current form of the place is unacceptable to the city.
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Theatre of Slovácko I.
Štýbnar, Vojtěch Petr ; Ressová, Jitka (referee) ; Sládeček, Svatopluk (advisor)
The subject of this diploma thesis is the location and design of a theater building in the body of a regional center - the town of Uherské Hradiště. The existing theater building is housed in a rented Sokolovna (sport-cultural building) on Tyršovo Square. There is also a small stage in a house on Mariánské náměstí. The capacity of the auditorium of the large scene is 370 spectators, corresponding to the needs of the city and the region. However the size of the stage is completely inadequate, the height of the flytower, the absence of back and side stages, Also, the workshops and warehouses are currently located away from the theater. The project addresses the current unfavorable situation of the theater, which is, in the long-term, interest to the city of Uherské Hradiště itself.
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Theatre of Slovácko I.
Frolík, Jakub ; Palacký, Ivan (referee) ; Sládeček, Svatopluk (advisor)
The main urban concept is the establishment and completion of a pair of self-standing buildings - the Moravian Museum and the Hvězda Cultural Center. The design of a theater building arises in the vicinity of the cultural area, where the functions complement and support them. Using a height rope, a height dominant is created, located in the city center view. Theater becomes a town-building element. The already adjoining entrance to Kina Hvězda is located in the plot, and its design creates a dialogue and common space between the constructions in front of a space that is adequate to the meaning of the building, but does not limit the function of the park. From the communication on the northern side of the parcel is designed a new object, which deflects and creates peace around the building.
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