National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
The Strategy Proposal of ESET Company
Kyseľová, Barbora ; Siska, Jakub (referee) ; Chalupský, Vladimír (advisor)
Diplomová práce navrhuje strategické řešení pro firmu ESET podnikající v oboru zabezpečovacího softwaru pro různé platformy. Ke kritickému prozkoumání trhu byly použity Porterův model pěti sil a také SWOT analýza. Taktéž použitá metoda benchmarkingu objasňuje trendy na tomto specifickém trhu. S ohledem na současní situaci na trhu jsou navrhnuty strategické řešení pro budoucí růst společnosti.
The Strategy Proposal of ESET Company
Kyseľová, Barbora ; Siska, Jakub (referee) ; Chalupský, Vladimír (advisor)
Diplomová práce navrhuje strategické řešení pro firmu ESET podnikající v oboru zabezpečovacího softwaru pro různé platformy. Ke kritickému prozkoumání trhu byly použity Porterův model pěti sil a také SWOT analýza. Taktéž použitá metoda benchmarkingu objasňuje trendy na tomto specifickém trhu. S ohledem na současní situaci na trhu jsou navrhnuty strategické řešení pro budoucí růst společnosti.
Market analysis of security software
Doležal, Ladislav ; Benáčanová, Helena (advisor) ; Řezníček, Dušan (referee)
In this thesis, I analyze the global supply of security software (for operating system Win-dows) with a focus on anti-virus programs, which currently mostly implicitly include vari-ous modules of security software. In the first part of my thesis, I will focus on the clarification of issues related to IS / IT se-curity and cybercrime. I describe here the security IS / IT in general, describes the basic concepts and information safety, so that readers gain a basic understanding of this issue. I explain the concept of cybercrime and characterize its main crime. The second part will focus on the clarification of issues relating to security and safety not only domestic, but also corporate computers. I further characterize the greatest threats of our time for PC users and the possibility of prevention. In the third part, I will analyze the security software market analysis due to their market shares and qualifying tests conducted by recognized independent organizations, so to currently provide their full offer. Using the survey I will find out what is the awareness on the selection and use of antivirus software, and on this basis determine what antivirus software are most popular by users.

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