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Semiotic analysis of chosen audio-visual commercials on children's product's
Paulová, Šárka ; Marcelli, Miroslav (advisor) ; Kladný, Tomáš (referee)
ABSTRAKT-aj The aim of thesis is semiotic analysis of chosen audio-visual commercials of children's products. The thesis will contain introduction, ending, theoretic part and empiric part. I introduce semiotics and its classification like subject of science in theoretic part, explain concept of sign, semiosis and conception of sign by three representative of semiotics-Ferdinand de Saussure, Charles S. Peirce and Roland Barthes. Next I will focus on commercial. I will describe commercial discours, communication and marketing mix and classification of commercials. I'll introduce television as medium of commercial and come to the psychology of commercial where I will apply of methods gaining attention of consumers. Next I will apply children's consumer, children's marketing, children's and television commercial, how perception of television commercial influences children of different age, how to eliminate influence of commerical to children and in the end regulation of commercial. In empiric part I will do semiotic analysis of chosen audio-visual commercials of children's products. I introduce method of research and I will make efforts to confirm hypothesis, that commercials use as method gaining attention of children's primarily emotions, but when it is commercial of children 's product aim at adults...
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Music As A Sign
JAROLÍMOVÁ, Jana
The thesis is interested in the problem of musical sign. In which ways can we speak about musical sign and which elements of musical material can become signs? These are the basic questions which we are interested in. This thesis is divided into three parts. The first part attends to the common theory of sign. The historical survey with the main ideas of philosophers and thinkers will be helpful to find out basic terms and problems of semiotics. In the second part of thesis we look at the historical reflection of musical sign in order to find out in which way it was treated with music and musical sign in each historical period of European music. In the third part we focus on musical semiotics, but we will consider some problems of musical aesthetics and musical psychology, too. In the end we make recapitulation of answers to the aforesaid questions.
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Symbol and his role in human and artificial cogitation
Bečev, Ondřej ; Bruckner, Tomáš (advisor) ; Sigmund, Tomáš (referee)
The paper deals with a topic of symbols, and their role in process of thinking both of humans and artificial systems. Main objectives are: looking into problems of symbols and symbolizing, role of symbols in perception, and relationship between language, symbols, signs and artificial (formal) inference. Gains of this work is a complex survey to the semiotics and symbols, examination of perception, and defining of some basic problems in the topic of perception. In it's first chapter, there are an detailed comparison and examination of existing semiotics' theories, and theories of symbols commonly. Second chapter is devoted to the subject of perception, and possible role of symbols in this process. Third (and last) chapter deals with question of thinking, especially that of artificial systems, compared to human.
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