National Repository of Grey Literature 5 records found  Search took 0.00 seconds. 
Use of methods multiple criteria decision making in the analysis of brand positioning at the market of motorcycles
Filáková, Lucie ; Fábry, Jan (advisor) ; Jablonský, Josef (referee)
The aim of this work is analysis of Honda's position at the Czech market of motorcycles based on preferences of men and women. The motorcycles are divided into different groups by engine volume in cubic centimetres and by categories in which motorcycles are included. In this analysis are used methods Electre III, Oreste, Topsis, WSA and calculations are performed by program packages SANNA. At the conclusion, Honda's position in all categories is summarized.
Multi-Criteria evaluation of projects in Raiffeisenbank a. s.
Serbová, Eva ; Fiala, Petr (advisor) ; Kuncová, Martina (referee)
Diploma thesis describes the slection of supplier of testing services for Everest project at Raiffeisenbank a. s. with aid of methods of multi-criteria decision and operation research. Thesis compares achieved results with the decision made in real tender realised in year 2010. Solution deals with two approaches via operation research. For the first round of tender were used three methods of multi-criteria evaluation of alternatives, WSA, TOPSIS and ELECTRE III. According to the results of each method were chosen suppliers who advanced to the next round. Second round operates with prices of particular phases of project and discounts offered by suppliers. Solution uses modified model of Reverse Auction. Calculations were supported by program packages SANNA and LINGO. Diploma thesis proved usability of mathematical modelling of multi-criteria decision task as support for management decision in real life business.
Analysis of gender in/equality in the European Union
Grygárková, Eva ; Fiala, Petr (advisor) ; Kuncová, Martina (referee)
This thesis analyzes the issue of gender in/equality in the European Union from the quantitative as well as from the qualitative perspective. For the calculations of the defined tasks methods of multi-criteria decision with software for SANNA, working in conjunction with MS Excel, were used. This study analyzes and provides an overview of the arrangement of individual EU countries in terms of gender in/equality using selected indicators. The main variable in this study is sex. In terms of socio-cultural context equality or inequality between men and women is then analyzed -- gender in/equality. The first part introduces the terminology of gender in/equality. The next chapter describes selected qualitative factors in the analysis. Following is an overview of the quantitative tools, multi-criteria evaluation of alternatives. The last part is devoted to description of real variants and to calculations according to the individual areas (labour market, poverty and education).
Position of Všeobecná zdravotní pojišťovna in the system of czech health insurance companies by using the multicriteria rating of alternatives methods
Godočíková, Anna ; Kuncová, Martina (advisor) ; Šindelářová, Irena (referee)
The main goal of diploma thesis is the evaluation of the position of Všeobecná zdravotní pojišťovna in the system of czech health insurance companies by application of multiple criteria decision making methods. Health insurance companies are compared by provided benefits. Analysis is concentrated on three groups : the general public, women and men.
Position of Czech savings bank on the czech banking market
Gavlasová, Zuzana ; Kuncová, Martina (advisor) ; Bureš, Miroslav (referee)
The main goal of this thesis is to analyse the position of the Ceska sporitelna bank (Czech savings bank) on the czech banking market by applicaion of multiple criteria decision making methods. Analysis is concetrate in two parts - the bank in its complexity and also in the product portfolio mainly in the area of current account as a most strategic banking product. The comparsion of banking products or banks at all is not a goal of this thesis. The thesis is concerned on a basic analysis based on certain presumpions and restrictions.

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