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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of Communication Mix in REDA, a.s.
 Wolf, David ; Stratená, Alena (referee) ; Milichovský, František (advisor)
The focus of this bachelor thesis is to propose a new communications mix for REDA, a.s. company which is offering solutions for production, print and sales of marketing, promotion and gift products and related services. The thesis consists of three parts; a theoretical part which will specify various marketing and communication terms in a greater detail, an analytical part which will center on the current status in the company, and a practical part that will contain idas for potential improvement of the communications mix
Detailed record
Proposal of Communication Mix in REDA, a.s.
 Wolf, David ; Stratená, Alena (referee) ; Milichovský, František (advisor)
The focus of this bachelor thesis is to propose a new communications mix for REDA, a.s. company which is offering solutions for production, print and sales of marketing, promotion and gift products and related services. The thesis consists of three parts; a theoretical part which will specify various marketing and communication terms in a greater detail, an analytical part which will center on the current status in the company, and a practical part that will contain idas for potential improvement of the communications mix
Detailed record

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