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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
B2C marketing communications of the company Znovín Znojmo, plc.
 Novotná, Šárka ; Postler, Milan (advisor) ; Bílíček, Štěpán (referee)
The bachelor thesis "B2C marketing communications of the company Znovín Znojmo, plc" deals with the analysis of the current marketing communication of the company with the customer. On the basis of a survey propose solutions for improvements. Whole bachelor thesis is divided into chapters that can be notionally divided into practical and theoretical. In the theoretical part of the thesis is defined marketing, marketing planning process, the actual marketing communications including marketing communication mix. The practical part is focused on marketing mix and especially marketing communication of company Znovín Znojmo plc. In conclusion of the practical part are questionnaires obtained by field investigation. On the basis of these questionnaires are designed corresponding recommendations to change marketing communications.
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