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Marketing Mix of the Company
Kabát, Adam ; Kabát, Miroslav (referee) ; Milichovský, František (advisor)
The bachelor thesis deals with the marketing mix of the small company MINUTKY.CZ s.r.o., which deals with the design and manufacture of self-service steam pulverizers. This is a new product on the Czech market. The thesis focuses on four basic tactical marketing tools, such as product, price, distribution and promotion. The result of the thesis should be to build a marketing mix so that the new product is best placed on the market.
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Marketing Mix of the Company
Kabát, Adam ; Kabát, Miroslav (referee) ; Milichovský, František (advisor)
The bachelor thesis deals with the marketing mix of the small company MINUTKY.CZ s.r.o., which deals with the design and manufacture of self-service steam pulverizers. This is a new product on the Czech market. The thesis focuses on four basic tactical marketing tools, such as product, price, distribution and promotion. The result of the thesis should be to build a marketing mix so that the new product is best placed on the market.
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Competitive Intelligence: A competitive environment analysis of PolyPLASTY s.r.o
Faruzel, Jiří ; Sklenák, Vilém (advisor) ; Šišková, Petra (referee)
The goal of the presented work Competitive Intelligence: A competitive environment analysis of PolyPLASTY s.r.o. Company is to outline theoretical principals that are used for competitive environment analyses, to analyze the competitive environment of a company named PolyPLASTY s.r.o. and to design ontology for analysis of corporate competitive environment by using Topic Maps technology. A common contribution I would like to achieve by writing this paper is firstly to produce the competitive environment analysis for PolyPLASTY s.r.o. and to outline theoretical principles possible. Besides that, an annotated document and knowledge base essentials have been created. The knowledge base might me used for building a knowledge portal to monitor the competitive environment of PolyPLASTY Company systematically. This paper has been produced thanks to information gathered on an interview with Ing.Vlček and many other information resources. Seminar papers written by students of the University of Economics in Prague concerning competitive intelligence analysis for companies from Omni pack Cluster based on Porter's Five Forces method has been used a lot. The analysis has been produced as a structured document annotated by Topic Maps technology (in the structure used at the University of Economics) as well. The document also represents a knowledge base which can be used to build a knowledge portal for systematic monitoring of competitive environment of PolyPLASTY Company. The paper consists of two parts. The first one begins with Competitive Intelligence introduction. A plenty of theoretical principles that can be used for competitive intelligence analysis follow. Methods "Porter's five Forces Analysis" and STEEP (Social, Technological, Economic, Ecological and Political aspects) have been brought closer. At the end of the theoretical part the concept of Topic Maps have been described. The second part is concerned with application of mentioned methods in conditions of PolyPLASTY Company from Omni pack Cluster. The application part continues with a manager output describing acquired analysis results shortly. A description of created knowledge base concludes the second part. The annotated document as well as the knowledge base can be found on enclosed CD.
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