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Marketing in Electronic Commerce
Bártová, Dana ; Kuřátková, Věra (referee) ; Dvořák, Jiří (advisor)
The master’s thesis focuses on marketing in the relatively new spere specifically marketing on the Internet. Specifies the specific deficiencies shop and proposes a number of essential steps for the advanced operation of an existing Internet business. Contains several design solutions that help increase visits in online store, and consequently also increase sales shop.
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Drupal editing system
Procházka, Jaroslav ; Koutný, Martin (referee) ; Martinásek, Zdeněk (advisor)
My Diploma thesis deals with the content management system Drupal, further explores the open source content management systems and puts the attention on Drupal 7. Analyzed the possibility of migration of Drupal version 6 to version 7. When you migrate, you must be aware of already existing structure, Web presentations already created user accounts, Web sites, databases. In the practical part of the Thesis is carried out on the migration of the Web slide show version of Drupal 7. After the migration, checked the correctness and functionality of all modules and Web content. Deployed a new content management system Joomla 2.5. The final presentation is supplemented by the necessary modules to optimize SEO. Configured with all necessary parameters for SEO. Influence of optimization tested and evaluated in detail the results obtained. Analysis and testing focused on Google and Seznam. The results of the analysis carried out optimization of Web presentation. All of the implemented modules updated and tested for functionality. In the website is implemented a language switch, and revised the contents of the pages. Carried out a complete testing of a Web presentation.
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Marketing in Electronic Commerce
Bártová, Dana ; Kuřátková, Věra (referee) ; Dvořák, Jiří (advisor)
The master’s thesis focuses on marketing in the relatively new spere specifically marketing on the Internet. Specifies the specific deficiencies shop and proposes a number of essential steps for the advanced operation of an existing Internet business. Contains several design solutions that help increase visits in online store, and consequently also increase sales shop.
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|
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Drupal editing system
Procházka, Jaroslav ; Koutný, Martin (referee) ; Martinásek, Zdeněk (advisor)
My Diploma thesis deals with the content management system Drupal, further explores the open source content management systems and puts the attention on Drupal 7. Analyzed the possibility of migration of Drupal version 6 to version 7. When you migrate, you must be aware of already existing structure, Web presentations already created user accounts, Web sites, databases. In the practical part of the Thesis is carried out on the migration of the Web slide show version of Drupal 7. After the migration, checked the correctness and functionality of all modules and Web content. Deployed a new content management system Joomla 2.5. The final presentation is supplemented by the necessary modules to optimize SEO. Configured with all necessary parameters for SEO. Influence of optimization tested and evaluated in detail the results obtained. Analysis and testing focused on Google and Seznam. The results of the analysis carried out optimization of Web presentation. All of the implemented modules updated and tested for functionality. In the website is implemented a language switch, and revised the contents of the pages. Carried out a complete testing of a Web presentation.
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