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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Procedures proposal for the implementation of the CRM system in the selected segment
 Štofan, Dávid ; Fortinová, Jana (advisor) ; Pour, Jan (referee)
The aim of this thesis is to describe the procedure of the customization and implementation of SEM CRM system to the specific car company. Clarify the specifics of CRM in the automotive industry, to highlight the possible complications and risks that may occur during the process and propose a procedure to minimize the risks in consequent implementations in the future. To be able to fully understand these issues, it needs to be clarified and described in CRM (Customer relationship Management). This will be included in the theoretical part, which also includes development, architecture, solution design and implementation of CRM methodology. The practical part describes the procedures of implementation and customization of CRM into a specific car company . This section will also cover all the risks and problems that are encountered in the implementation and recommendations how to eliminate these risks.
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