National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Evaluation of a tourism services range provided for free and its implications
Jeřichová, Veronika ; Jarolímková, Liběna (advisor) ; Abrhám, Josef (referee)
The aim of this diploma thesis is to create a certain overview of tourism services provided currently for free. The theoretical part enlightens the theory of price, its marketing mix functions, price tactics, strategies and its impact on a company image. Furthermore, the benefits of tourism are described as well as the satellite travel account and the unofficial account of WTTC. In connection with this the multiplying effect, grey and shared economy are introduced. In the practical part an overview of services provided for free is created and the implications are also stated. Those were found out via academic studies, interviews and e-mail communication with respondents. The result of this thesis is a summary of implications connected with each type of free tourism services.
Couchsurfing - new way how to travel
Konvalinka, Michal ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
Theoretical and methodological part: Description of CouchSurfing international. Explaining how the project originated, how it works and how to join it. Implemented questionnaire survey. Application part: The research is focused on CouchSurfing impact on tourism industry and the environment. Summary of positive and negative impacts of CouchSurfing on tourism and the environment.

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