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Crowdfundingová kampaň pro realitní startup
 Čepelíková, Kateřina ; Král, Petr (advisor) ; Zlatić, Marija (referee)
This master thesis deals with crowdfunding from a marketing point of view, its overall potential and the application of crowdfunding on real estate projects. The goal of this thesis is to provide a description and evaluation of a crowdfunding campaign applied to an example of an existing real estate startup based in Geneva, Switzerland and to present guidelines for a successful launch of real estate crowdfunding campaign. In order to reach the goal, secondary research of the thesis outlines general assessment of crowdfunding and all its types, new trends, and theoretical description of a crowdfunding campaign. The thesis then presents the concrete real estate startup with business activity in France and the analysis of this market. Primary qualitative research of the thesis conducted in the form of in-depth interviews examines the assumption whether real estate (equity) crowdfunding is an interesting option for Millennials, a segment of potential crowd-investors. All findings are then incorporated into concrete guidelines of a new real estate crowdfunding campaign applied on the real estate startup.
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